Souvenir Design (MTR)

Souvenir Design

-Souvenir for Campaign of "Our Way Of Working" -

A 1-year internal campaign to encourage and motivate employees to adopt several new methods of tackling and completing their work, involving but not limited to:

- Digitalization

- Working closely with diverse teams or even external business partners

It aims to boost colleagues to strive, succeed, and achieve new milestones with this new set of strategies and all members.

Design Idea: 

- Arrow as in going towards success and looking forward to future achievements

- Simple, clear and can be identified in the distance

Color: 

- Aligned with other 2024 internal campaigns (Dark Cerulean & Ruby)

Final Version:

A simple and clear logo followed by the slogan was cherry-picked by the committee

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👩🏻‍💻My Role: 

Chief Designer - Finalizing, Fine-tuning and Drafting

⏰Timeline & Status: 

1 Month, Distributed to over 1,500 staffers in Aug 2024

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